Titolo:  Enel’s 50 years of Energy, Millions of Moments
Data di pubblicazione:  2014
Autori: 
LOVARI, Alessandro (Secondo)  (Corresponding)
Autori:  Martino, V; Lovari, A
Numero degli autori:  2
Lingua:  Inglese
Pagina iniziale:  39
Pagina finale:  67
Numero di pagine:  29
Titolo del libro:  Public Relations Case Studies from Around the World
Editore:  Peter Lang
URL:  http://www.peterlang.com/index.cfm?event=cmp.ccc.seitenstruktur.detailseiten&seitentyp=produkt&pk=75071&cid=888
ISBN:  9781433123467
Abstract:  An integrated corporate communication campaign carried out over the course of 2012 sealed the celebrations for the 50th anniversary of Enel Group, a global leader in the energy sector. In the context of increasing Italian and international interest in the social value of the company’s history and heritage, Enel’s “Moments” campaign offers a good example of an original, non-conventional and non-rhetorical celebration of an important corporate anniversary, integrating a wide range of public relations activities involving all strategic publics: not only the company’s internal community but also shareholders, institutions, local community, media, and customers in both domestic and international markets.
Parole Chiave:  heritage branding; corporate communication; public relation; communication; media relations
Revisione (peer review):  Esperti anonimi
Caratterizzazione prevalente:  scientifica
Rilevanza:  internazionale
Tipologia: 2.1 Contributo in volume (Capitolo o Saggio)

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