3779 - BUSINESS STRATEGY AND POLICY
Academic Year 2022/2023
Free text for the University
ALBERTO ASQUER (Tit.)
- Teaching style
- Lingua Insegnamento
|[11/80] MANAGEMENT||[80/15 - Ord. 2018] Amministrazione e Controllo||6||36|
|[11/80] MANAGEMENT||[80/25 - Ord. 2018] Direzione e Creazione d'Impresa||6||36|
The course aims to provide the knowledge to carry out strategy analysis and to make and implement strategic decisions.
In line with the Dublin Descriptors, the learning skills acquired at the end of the course can be classified as follows:
1) Knowledge and understanding. The course permits to study the techniques and the theoretical approaches to business and corporate strategy.
2) Applying knowledge and understanding. The concepts being studied are applied during case-studies classes and ad hoc excercises. The aim is to make students able to understand and apply mechanisms and tools of strategy analysis.
3) Making judgements. During classes, students are asked individually and in groups for applying gained knowledge.
4) Communication skills. Students are called during classes to discuss the cases motivating their opinions. Through exercises students learn not only to articulate rigorously the contents but also the techincal language necessary to pass the final test.
5) Learning skills. Classes, lecture notes, and case-study allow to maximize the students overall learning skills.
Knowledge of accounting and financial reports.
The course covers: definition of business and corporate strategy; analysis and assessment of the external environment; analysis and assessment of resources, distinctive capabilities, and dynamic capabilities; competitive strategies; the strategic interaction between firms; strategic entrepreneurship and Blue Ocean strategy: strategies of partnership, mergers, and acquisitions; configuration of value chain and outsourcing; diversification strategies; internationalisation of firms.
Teaching will be mainly on campus, complemented and enriched through online means in order to provide an innovative and inclusive learning experience.
Verification of learning
Marks are determined on the basis of an individual project and a written exam.
The individual project is about application of theories and models covered in the course to a specific business case. The business case will be submitted in written form on the day of the exam. Length will be between 2000 and 3000 words.
The written exam is about all topics covered it the course.
Consistently with the descriptors identified in the learning objectives, learning appraisal will consider:
1) the understanding and the contents about the main theoretical approaches and practical tools of management accounting.
2) the capacity to express the contents and to relate them to the exercised presented in classes or individually studied.
3) the capacity to apply the knowledge gained from the cases.
4) the clarity in describing the contents and the usage of technical language.
5) the knowledge of the man theories and tools of management accounting.
The final mark is expressed through a 30-point scale.
A passing mark ranges:
- from 18/30: for a sufficient level of knowledge, that is whenever the student is able to at least identify the main issues without detailing them and connecting them using a non-technical language
- to 30/30, eventually cum laude, if the student is able to schematize in logic and coherent way the knowledge acquired during the course about strategic management approaches and tools, widely and correctly using a proper technical language.
Please check the elearning web site of the course for further information about the project and the written exam.
Fondamenti di strategia. Ediz. Mylab. di Gerry Johnson, Richard Whittington, Kevan Scholes, 2019.