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Second Semester 
Teaching style
Prevalentemente a distanza 
Lingua Insegnamento

Informazioni aggiuntive

Course Curriculum CFU Length(h)
[30/35]  COMMUNICATION SCIENCE [35/00 - Ord. 2014]  PERCORSO COMUNE 12 60


The course on "Writing for digital media" is designed to provide second year students the advanced tools of writing, rewriting and editing of texts for contemporary and new media.

The course is designed to provide students the ability to reflect on the role of writing in the time of communication and new technology platforms and to investigate the potential offered by the Italian language.

Students will learn to tune the written and spoken text to new digital and social media.

Ability to judge and improve texts and messages, both about correctness and appropriateness.

Ability to communicate in an effective way different kind of news through written texts.

Ability to extend the skills to a variety of media, included the new media, which change frequently.

Development of writing skills in digital media with respect to the following skills:
1. Write correctly: spelling, syntax, editing.
2. Writing to be read on the web: clarity, linearity, effectiveness, compliance with SEO criteria.
4. Organize a text, in particular in relation to the hierarchy of the contents and the argumentative structure.
5. Adapt the message to the media / language / channel.


Even if there are not prerequisites, to follow the course successfully it is required to have passed the writing and journalism laboratories in the first year. It is also advisable to attend the course on Composition and processing of texts. In all cases, an excellent competence in writing Italian texts is an essential capacity.
Suggested book to practice: Simona Brambilla (ed.), "La scrittura professionale: metodi, esempi, esercizi", Mondadori, 2022.


During the course delivery the following topics will be addressed:
General notions:
- principles, methods and techniques of effective writing,
- text design and text planning,
- hierarchy of contents.

Writing techniques for digital media:
- Reading and writing on the web
- Writing in social media: Facebook, instagram, twitter
- Introduction to digital storytelling strategies
- Web writing and web sites
- SEO requirements
- Content curation

Teaching Methods

The course takes place in the second semester and includes 20 hours of lectures divided into 10 meetings of two hours each. At the end of each meeting, an exercise can be proposed that the students will have to perform at home, individually or in groups, and deliver in the appropriate spaces of the teaching platform.
Additional optional meetings may be proposed with experts on the various topics proposed in the course.

Delivery mode
The teaching is delivered in e-learning mode and includes a part of teaching and a part of interactive teaching. The didactics provided consists of 20 hours of classroom lectures, which are video-recordings and made available to students in time for the purposes of any requested deliveries. Interactive teaching consists of the proposal of tasks / projects / discussions in the forums, which the students carry out in the teaching platform, individually or in groups, with the tutor's guidance, and on which they receive general and individual feedback.
Due to the sanitary situation, the teaching might be held online via available online interactive platforms.

Verification of learning

The evaluation is offered in two ways, active or classic:

Classic mode:
it is divided into two stages: the first one (a test and a written exam) investigates on students ability to apply the theoretical concepts and practical competences; the second one (an oral exam) tests the theoretical part and the ability to organize a speech.

Active mode:
This modality requires to partecipate actively to the design of a project of enhancement of the cultural heritage, in collaboration with the course of Digital Storytelling. A written exam is anyway mandatory.

Due to the sanitary situation, the exam might be held only in traditional (not active) modality and online, via available online interactive platforms.


For this optional course, for people who is allowed to study in English language, these are the volumes that have to be studied:
Chris Anderson, TED Talks: The Official TED Guide to Public Speaking, 2002
Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, 2006
Blake Snyder, Save The Cat! The Last Book on Screenwriting You’ll Ever Need 2005.

More Information

Slides and materials used in the lessons will be made available in the teaching platform.
Learning the contents of the course requires engaging in practical exercises that will therefore be proposed.

Questionnaire and social

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