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Professor
ELISABETTA GOLA (Tit.)
Period
First Semester 
Teaching style
Convenzionale 
Lingua Insegnamento
ITALIANO 



Informazioni aggiuntive

Course Curriculum CFU Length(h)
[20/46]  PHILOSOPHY AND COMMUNICATION THEORIES [46/20 - Ord. 2017]  TEORIE DELLA COMUNICAZIONE 6 30

Objectives

The course provides a theoretical base for application of semiotic ideas to the new media.

KNOWLEDGE AND UNDERSTANDING
The programme combines the major semiotic traditions of Ferdinand de Saussure and Charles S. Peirce with the leading contemporary and innovative thought.

APPLYING KNOWLEDGE AND UNDERSTANDING
Ability to design an editorial plan for digital and new media.

MAKING JUDGEMENTS:
Ability to judge the effectiveness of communication strategies in digital media,

COMMUNICATION
Ability to use language and media in a appropriate way.

LEARNING SKILL
Ability to learn to use digital media, which are in constant progress and evolution.

Prerequisites

To be able to successfully attend the course it is desirable to have passed in the previous cycle the exam of Theory of language and communication, or Philosophy of language. Among the first year exam, it is useful to have attended and passed the exam of Semantica e pragmatica del linguaggio.
For whom do not have this background, we suggest to study the folloqing books:
-M. P. Pozzato, Capire la semiotica, Carocci
-E. Gola -I. Adornetti, Modelli e sistemi di comunicazione, Editori Riuniti

Contents

Curriculum overview

- History of Semiotics: Basic Concepts and Classical Works
- Methodology for Semiotic Analysis on media
- Genre and semiotics of media
- Languages of digital media
- Digital marketing and Communication strategies
- Editorial Plan
- Writing

In the second part of the course, the focus will be on inclusion, in particular we will work, in cooperation of the course of Digital storytelling and web design course, on cultural heritage promotion. In particular we will focus on mines in Sardinia as a point of interest in touristic destinations.

Teaching Methods

The teaching will be delivered in presence but, considering the contents and the training objectives, it will also make use of online teaching tools. Students can choose to attend the course in "active" mode (actively participating, in groups, in lectures and workshops, constantly interacting with the teacher, being engaged in group work) or in "classical" mode, individually studying the texts in the program.
To develop the program, the class is divided into 15 meetings of 2 hours each (of lectures and discussion, simulations of tests and exercises) and a series of workshops dedicated to students who attend in "active" mode.

Verification of learning

The methods of examination differ depending on whether the student attends in "active" or "classical" mode.
"ACTIVE" MODE: two ongoing tests; delivery of group work, essentially the design of a communication campaign based on digital storytelling, in the form of a final report, script, screenplay, audiovideo.
Criteria for awarding the final grade (expressed in thirtieths): the level of information literacy (ability to identify, identify, evaluate, organize, use and communicate information) will be evaluated at the end of the course; the ability to work in groups and to respect the tasks (ongoing tests) assigned by the teacher during the course; the level of correspondence between the group final work and the training objectives.
"CLASSIC" MODE (final grade expressed in thirtieths): an oral test on the texts in the program. During the test the student will have to demonstrate to be able to apply the tool of the storytelling to the various contexts of use and media environments.

Texts

Bibliography:
ACTIVE MODE:
-Giovanna Cosenza, Introduzione alla semiotica dei nuovi media, Franco Angeli, 2014 [anche in formato ebook].
- Elisabetta Gola e Patrizia Mottola, Public Speaking. Il ritorno della comunicazione vocale nell'era della comunicazione digitale, Meltemi, 2019 [also ebook].

CLASSIC MODE (ATTENDING)
-Giovanna Cosenza, Introduzione alla semiotica dei nuovi media, Franco Angeli, 2014 [also ebook].
-Nicolò Andreula, #Phygital: Il nuovo marketing, tra fisico e digitale, Hoepli, 2020 [also ebook and audible].
- Elisabetta Gola e Patrizia Mottola, Public Speaking. Il ritorno della comunicazione vocale nell'era della comunicazione digitale, Meltemi, 2019 [also ebook].

CLASSIC MODE (NOT ATTENDING)
-Giovanna Cosenza, Introduzione alla semiotica dei nuovi media, Franco Angeli, 2014 [also ebook].
-Nicolò Andreula, #Phygital: Il nuovo marketing, tra fisico e digitale, Hoepli, 2020 [also ebook and audible].
- Elisabetta Gola e Patrizia Mottola, Public Speaking. Il ritorno della comunicazione vocale nell'era della comunicazione digitale, Meltemi, 2019 [also ebook].
- Paolo Iabichino, #Ibridocene. La nuova era del tempo sospeso, Hoeply, 2021

More Information

On the personal site of the teachers will be available all the materials used during the lessons
*Students with special needs may benefit from a Disabled Office (http://people.unica.it/disabilita/ )
that certifies their difficulties in order to arrange individualized programs and can suggest specific learning methods*.

Questionnaire and social

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