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First Semester 
Teaching style
Lingua Insegnamento

Informazioni aggiuntive

Course Curriculum CFU Length(h)


KNOWLEDGE AND UNDERSTANDING: The general objective of the course is to prepare the fundamental (theoretical, practical and methodological) tools that allow the student understanding the transformations of the traditional forms of the stories in today's digital and multimedia environment.
APPLICATION CAPACITIES: Students must be able to apply the new narrative formats to the most diverse working environments related to communication: from journalism to publishing, from scientific dissemination to advertising, from political communication to the promotion of the territory and cultural heritage.
JUDGMENT AUTONOMY: At the end of the course students must be able to develop storytelling projects based on the communication objectives that they have independently fixed and on the basis of the media they intend to use.
COMMUNICATION SKILLS: students must be able to translate any other type of text into narrative format and adapt it to all the media.
LEARNING SKILLS: students will develop a methodology of study and analysis that allows them exlpaining and deepening the problems related to the evolution and transformation of storytelling techniques that will be presented in the remainder of their studies and in the future work within the field of communication and media.
EXPECTED SKILLS: development of the ability to draft communication and promotional strategies based on digital storytelling.


Knowledge of the basic notions of narratology in the literary and film fields.
For those who do not have specific preparation in these fields, it is advisable to read the following texts:
1) Marchese A., L’officina del racconto. Semiotica della narratività, Milano, Mondadori, 1990.
2) Chatman S., Storia e discorso. La struttura narrativa nel romanzo e nel film, Milano, il Saggiatore, 2010


The first half of the course will be divided into two phases: (i) in a first phase it will be shown the reasons why storytelling practices, starting from the nineties of the twentieth century, have spread explosively in all areas of consumerist and technologically advanced societies: politics, journalism, advertising, personnel management, teaching, , etc. (ii) In the second phase, in cooperation with the course of Persuasive communication and public speaking, the focus will be on communication and valorization of the mining heritage of Sardinia

Teaching Methods

The teaching will be delivered in presence but, considering the contents and the training objectives, it will also make use of online teaching tools. Students can choose to attend the course in "active" mode (actively participating, in groups, in lectures and workshops, constantly interacting with the teacher, being engaged in group work) or in "classical" mode, individually studying the texts in the program.
To develop the program, the class is divided into 18 meetings of 2 hours each (of lectures and discussion, simulations of tests and exercises) and a series of workshops dedicated to students who attend in "active" mode.

Verification of learning

The methods of examination differ depending on whether the student attends in "active" or "classic" mode.
"ACTIVE" MODE: two ongoing tests; delivery of group work, essentially the design of a communication campaign based on digital storytelling, in the form of a final report, script, screenplay, audiovideo.
Criteria for awarding the final grade (expressed in thirtieths): the level of information literacy (ability to identify, identify, evaluate, organize, use and communicate information) will be evaluated at the end of the course; the ability to work in groups and to respect the tasks (ongoing tests) assigned by the teacher during the course; the level of correspondence between the group final work and the training objectives.
"CLASSIC" MODE (final grade expressed in thirtieths): an oral test on the texts in the program. During the test the student will have to demonstrate to be able to apply the tool of the storytelling to the various contexts of use and media environments.


1) AA.VV, Esplorazioni narrative, artistiche e videoludiche. Il caso di Monteponi, Roma-Milano, Planum Publisher, 2021 (scaricabile gratuitamente a questo link:,%20artistiche%20e%20videoludiche.%20Il%20caso%20di%20Monteponi_Guerrieri,%20Saiu%20et%20al.-1.pdf)
2) Gola E, Ilardi E., Immaginari dal sottosuolo. Le aree minerarie all’epoca del web: il caso Sardegna, Roma, Manifestolibri, 2020

1) Salmon C., Storytelling. La fabbrica delle storie, Roma, Fazi, 2008
2) Gavatorta F., Milanesi R., Transmedia experience. Dallo storytelling alla narrazione totale, Milano, Franco Angeli, 2020
3) Giovagnoli Max, Transmedia Way. Guida galattica per storyteller, comunicatori e designer

If requested, foreign students attending the course (e.g., Erasmus students) can be provided alternative references in English. In this case their knowledge will be tested in English.

More Information

On the personal site of the teachers will be available all the materials used during the lessons
*Students with special needs may benefit from a Disabled Office ( )
that certifies their difficulties in order to arrange individualized programs and can suggest specific learning methods*.

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