Ph.D. (Sapienza University of Rome, 2011), is a researcher of cultural and communicative processes at the University of Cagliari (Italy) where he teaches Marketing and Advertising and Sociology of Communication. Before joining the University of Cagliari, he was post-doc researcher and assistant professor at University of Sassari, Department of Political Sciences, Science of Communication and Information Engineering (Italy), where he taught Corporate Communication, Public Sector Communication (undergraduate level), Social Media for Public Sector Organizations and Strategies of Public Communication (graduate seminar).
He has been a visiting scholar at Purdue University (Brian Lamb School of Communication), University of Cincinnati (Department of Communication) and University of South Carolina (School of Journalism and Mass Communications) where he was the recipient of Mary Caldwell International Grant. His main research interests are public sector communication, public relations, health communication and the evolution of communication models and practices between organizations, mass media and citizens. He also studies the characteristics of Web 2.0 and social media and their impact on companies and citizens’ communicative behaviors. His is a member of the scientific committee of the Italian Association of Public and Institutional Communication, and member of the board of the master program in Corporate Communication at the University of Siena, Italy, since 2006. He is associated to ICA (International Communication Association), and ECREA (European Communication Research and Education Association).
His works have been published in ten books and in several national and international journals such as Public Relations Review, American Behavioural Scientist, Journal of Public Affairs, PRism, Health Communication and International Journal of Strategic Communication.